About Us

The coelacanth was believed to have been extinct for 66 million years. Dead. Forgotten. But, in the year of 1938, a living specimen was discovered off the coast of South Africa. So, what does an ancient fish species have to do with us?

Basically nothing. Colenth started off as Color Enthusiasm, but as we found the name to be too long, we decided to shorten it to Colenth (which, to us, sounded similar to 'coelacanth,' leading us to shortly reference it at the beginning of this page). The reason we chose Color Enthusiasm as our first name, though, is because we were genuinely enthusiastic about color. Not just in the physical sense, but in a theoretical, colorful mindset kind of way. 

That's why we, the Color Enthusiasm team, developed our independent store to bring you authentic, creative, niche, and most importantly international products directly from Asia with one goal in mind: to reintroduce you to the world.

History

The idea of Colenth really started back in 2019, but it only really started to physically manifest in 2021, which was when the early founding team felt a new drive to make Colenth a thing. 
The newfound drive stemmed from the desire to expose Americans to more real, small, and literally local Asian brands as opposed to larger more established ones (although we still carry some products from them). So, after 2 years of both procrastination and preparation, we opened our website to the world in the June of 2023.
From then on, our cultural hub storefront has been updated frequently, bringing in new products and content. The team has and will continue to bring everyone more independent and authentic Asian stuff of all categories, while also making some extremely mediocre blogs and videos.

Meet the Founder

Kathara Bugnay, as a high schooler, originally came up with this store as a school project, and later came to expand it into a legitimate business, as seen in our store’s history. 

“I kind of just came up with it, then made it real with help. I didn’t know it would come to be an actual thing.”