About Us
The coelacanth was believed to have been extinct for 66 million years. Dead. Forgotten. But, in the year of 1938, a living specimen was discovered off the coast of South Africa. So, what does an ancient fish species have to do with us?
Basically nothing. Colenth started off as Color Enthusiasm, but as we found the name to be too long, we decided to shorten it to Colenth (which, to us, sounded similar to 'coelacanth'). The reason we chose Color Enthusiasm as our first name, though, is because we were genuinely enthusiastic about color. Not just in the physical sense, but in a theoretical, colorful mindset kind of way.
That's why we, the Color Enthusiasm team, developed our independent store to bring you authentic, creative, niche, and most importantly international products directly from Asia with one goal in mind: to reintroduce you to the world.
History
The idea of Colenth really started back in 2015, but it only really started to physically manifest in 2022, which was when the early founding team of five Asian American college students in their mid 20s felt a new drive to make Colenth a thing.
The newfound drive stemmed from the desire to expose Americans to more real, small, and literally local Asian brands as opposed to larger more established ones (although we still carry some products from them).
From then on, our cultural hub storefront was put under development, and still continues to be updated frequently. The team has and will continue to bring everyone more independent and authentic Asian products of all categories, while also making some mediocre blogs.
Values
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Individuality
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Creativity
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Authenticity
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Culture
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