Chiikawa “もぐもぐ” Omamori

もぐもぐ is a Japanese onomatopoeia for "munching" or "chewing." Paired with the characters 御守, meaning “protection charm,” the text on the front side basically just says “munching protection charm.” 

The back says “ちいかわ もぐもぐ 本舗,” translating to “Chiikawa Mogumogu Honpo,” the official store name of where this omamori is from, which is the Chiikawa Mogumogu Honpo Fushimi Store in Kyoto, Japan.